This past weekend we sponsored and were apart of a unique event, DC Start-Up Weekend. Essentially, 50+ passionate and energetic people who have a bit of the entrepreneurial bug got together to try to create and launch a web-based community service in just a couple days (over the course of a weekend).

We were surprised to see that the design community was very small; four people showed up on Friday evening and only two came back for the rest of the weekend (myself and Jesse Thomas). Hoping to play more of an adviser/moderator role in this social experiment, I had to roll-up-my-sleeves and get some sh*t done.

So, between the hours of 9pm and 1am on Friday night – (being the last man standing in the design group) I decided to be proactive and ended up developing the product name, brand identity, base wire-frame as well as the user interface design for both the homepage and the interior page (not bad for four hours on a Friday night).

Homepage Design Concept

HolaNeighbor! Homepage Design Concept

Interior Page Design Concept

HolaNeighbor! Interior Design Concept

The site, holaneighbor.com has been said to of officially launched – however, after playing around with it for a bit, I think that might be an over-exaggeration.

While we might not be a fully functional site — it was one hell of an experiment! A lot was learned, friends were made, and at the end of the day everyone was a part of a great answer to the “what did you do this weekend” question. There was a lot of chaos, but through it all came clarity — probably at the same time of the reality check that Sunday night is right around the corner.

I must send out a special thank you to Rana Sobhany for helping me with idea generation and keeping the laugher in full supply in an effort to combat the natural chaos.

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HolaNeighbor!

February 2012

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