Our Approach

The Motley Fool required a fresh and updated look to their portfolio of subscription based newsletter sites. Conveying trust and professionalism with a modern style gave The Motley Fool the leverage to deploy a company wide redesign to help enter new markets and increase user satisfaction.

The Objective was to create a templatized creative model from which The Motley Fool could easily deploy new products from and further increase the user-experience consistency among their existing offering. A creative approach was designed to allow each product to be visually distinct while maintaining similar content and technical structure.

Services Provided

  • Information Architecture
  • Brand Identity Design
  • Usability Research and Analysis
  • User Interface Design
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