Every interaction we create starts with a collaborative framework that we build with our clients. The result is an innovative user experience with a full understanding of exactly who the users are, not just a ranking of their goals and behaviors. We then have a blueprint for creating eyebrow-raising, smile-inducing new interactions that are better than they could imagine.
From persona development and information architecture to rapid prototyping and user testing, we utilize a well-defined and iterative process that ensures we understand the experience — and its users — in a way that we can map to metrics, and always measure success.
When Rosetta Stone wanted to understand their customers' mobile journey, they turned to us.
- Product & Service Design
- Experience Mapping & Journey Development
- Ethnography & Persona Development
- Information Architecture & Taxonomy
- Heuristic, Usability, & User Testing
- Attention, Eye, Click, & Brainwave Tracking
- Rapid Prototyping & Lean Testing