Metric Meteorology: finding meaning in the clouds.
Wish You Were Here ads were seen by more than half a million people in just 3 days. Not only did the site achieve mass exposure, it was effective: 53% of total traffic to the site exited to the registration page. Our decision to create multiple registration CTAs throughout the site captured users no matter how far down they explored the site. The campaign helped contribute to thousands of signups and made the AWS Public Sector Summit one of the most successful events of the AWS Summit Circuit.