For Tesla Motors, brand awareness is unmatched, so it is not a driving goal. The objective is rather the recognition of the quality and innovation — the details that make up all the Tesla models. The annual South By Southwest Festival was the perfect opportunity for Tesla to market themselves in an innovative way to the many technology-related visitors and residents of the Austin area. That’s where nclud came in.
Design & Development
nclud devised a creative campaign that integrated the digital and physical worlds.
nclud’s strategists, designers, and developers worked together to create an immersive experience for users to interact with the Tesla Model S itself while also showcasing the car’s technical capabilities. The resulting campaign used both iPads on site and a unique web application custom built for the in-dash web browser of a Tesla Model S.