The Washington Post, one of the nation’s most respected news organizations, was seeking a way to connect with younger audiences and take advantage of emerging media and technologies to increase outreach.
Because the Apple development environment had just been released, the task at hand was new to everyone involved: develop a native iPhone application to be launched simultaneously with the official Apple App Store launch. In addition to the mobile iOS application design and development, The Washington Post needed a partner to work with the existing Washington Post web team in a separate agile web development project consisting of three month-long sprints.
We worked with The Washington Post development team to chart uncharted territory.
The Washington Post contacted nclud several months before the planned Apple App Store launch to begin brainstorming and development of a native iPhone application using the just-released iPhone Software Development Kit (SDK). Our user experience designers, strategists and software developers worked with The Washington Post to create their first iPhone application, the “City Guide.” The strategy was to create an application that leveraged The Washington Post’s competitive advantage over the many existing sites such as yelp that relied on user generated content by making use of the unique content that the paper has developed over time, in the form of easily accessible reviews from their expert food and entertainment writers. The application would allow users to browse and search thousands of DC metro area restaurants, bars and clubs by name, neighborhood, type of cuisine and price range. In addition, the application takes advantage of the geolocation capabilities of the device to show venues “near me” while providing interactive maps of matching locations.
Integrated teams and a proven methodology ensured our success.
Prior to this project, Native iOS development for the iPhone did not exist and we were fortunate enough to be given early access to the SDK by Apple in order to help The Washington Post achieve its goal of having an a native application in the App Store for launch day. We were ready for the challenge and were selected for the task based on our experience in working with native Mac development and other desktop development technologies such as Java Swing. Working closely with both Apple and The Washington Post and relying on our previous software development expertise, we were able to meet our goal of launching with the release of the App Store.
While the development of the City Guide native application was underway, The Washington Post team had another project with a tight internal deadline: The Going Out Guide. They required experienced staff who could assimilate quickly into their processes and provide ongoing development services alongside their own programmers, designers, QA, and business teams. We proposed an integrated team in which our developers would work onsite to more closely create and collaborate with the in-house Washington Post technical staff. This Agile approach included daily scrum meetings and interaction with a project lead, a team of twelve to fifteen programmers, a design team, a business team, and the QA team. The nclud team, made up of five full-time developers, was paired with a Washington Post developer for the duration of the project building out working interactive templates from wireframes. Working from the Washington Post offices, the team used CSS, XHTML, Java/J2EE, jQuery, Tomcat, Maven, Subversion, and Eclipse IDE to develop a stable and expandable platform for the newspaper to utilize and grow.