Every company likes to think of their project as “the big game,” but only one can truly lay claim to the actual Big Game. This time it was NBC Sports’ turn to cover the biggest game in American football. With an already massive number of fans on Facebook and Twitter, they were looking to conquer another social media platform in the lead-up to the game: Tumblr.
The network needed something eye-catching and beautiful that was also rock solid, fast, and responsive across desktop and tablet platforms in order to share real-time content and interact with fans with uniquely-created content.
nclud worked with the NBC Sports editorial, social, and production teams as well as the Tumblr media strategy and engineering teams to create the official social property for all game time advertisements as they aired.
Given the international exposure of the event, we built to handle the huge volume of traffic.
Our technology team employed extensive performance optimizations and rigorously stress tested the application prior to the event. In addition, we worked intimately with the Tumblr engineering team to devise a foolproof hosting platform.