The Solar Energy Industries Association (SEIA®) is the driving force behind solar energy and is building a strong solar industry to power America through advocacy and education. As the national trade association for the U.S. solar energy industry, which employs more than 242,000 Americans, SEIA represents all organizations that promote, manufacture, install and support the development of solar energy. SEIA works with its 1,000 member companies to build jobs and diversity, champion the use of cost-competitive solar in America, remove market barriers and educate the public on the benefits of solar energy.
Migrations and integrations.
In addition to the complete content and design overhaul, the project included an entirely new technical implementation migrating from Drupal 7 to Drupal 8. Once the new information architecture was determined, we implemented custom migration scripts to minimize the level of effort and chance for human error when porting over more than 1000 pages of content. Our UX team had already flagged all content that would either be deleted, updated, merged, or written from scratch, in order to ensure that SEIA staff had a limited and manageable content punch list for launch, along with clear voice & tone and SEO guidelines that we developed specifically for their organization. The technical implementation incorporated multiple integrations with existing systems and third-party software, including Salesforce and Pardot. Our technical implementation concluded with formal staff training for the new system, including custom documentation on CMS and a complete “module guide” detailing usage and design parameters for all of the custom functionality on the site.